Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. Google Ads is a paid advertising platform that falls under a marketing […]

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Ranking high in the search engines is tough, especially in a world where everyone is competing for space and visibility. The trend has been drastically changing, and website visitors today are more influenced by paid adverts that lead them to specific sites. This leads the organisation to find it difficult generating the organic traffic as […]

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“It’s human nature to be attracted to the best,” says Brian Dean. That’s why the world’s tallest building, The Burj Khalifa attracts almost 2 million visitors per year. Hence in Digital Marketing what matters is how and from where to get in more Customers. Nowadays digital marketers are finding it increasingly difficult to capture the attention of […]

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Content marketing is a strategy used by businesses to create focused and valuable content that attracts the audience which ultimately derives a profit to the business. The seven points to remember for a content marketing cycle are as follows: Research & Insight: Start by creating a marketing plan and understanding your audience. Know who your […]

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Listing your business on Google is very efficient to gain customers. But, to be on top in the Google Search list, you have to optimize your listing accordingly. This is because the top 3 local listings provide the searcher most of the information he needs and it does not require him to scroll any further which […]

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