Social media platforms are a great source to get and spread information. Everybody knows the popular platforms include Facebook, Instagram, LinkedIn, Twitter, etc., and are used by millions of people worldwide. Social Media platforms are acting as global-connecting platforms. With such a significant population at them, understanding the buyer’s persona will surely help you […]

Read More →

COVID-19 has hit almost 150+ countries affecting the health, lives, and their economies. The lockdown has been imposed across most of the countries to stop the spread of the coronavirus. With most of the commercial places being closed, the companies are getting their work done by providing their employees with Work From Home options. WFH […]

Read More →

In this digitalized world, many small businesses are paying careful attention to social media marketing. Be it Instagram, LinkedIn, Twitter or any other networking platforms. Moreover, small businesses have a limited budget to spend on advertising. This is where social media plays a major part and allure business entrepreneurs. According to a recent survey, 97% […]

Read More →

Google’s top priority remains providing its users with a positive experience to inspire them to come back to the site on a regular basis. They recognize, however, that a key part of making this vision successful means providing at least some tools and guidance for webmasters so they can meet the standards Google prioritizes. The […]

Read More →

Google’s mission to direct web users to high quality informative online content has been highlighted by an algorithm update which has seen a range of websites and e-commerce sites demoted in search page rankings, often seriously. This development has taken many businesses by surprise and there is confusion about how this algorithm works and how […]

Read More →

If you’ve are following the latest SEO best practices, you might’ve heard a lot of talk about what’s being called “searcher intent”, which refers to the original intention of the person that’s searching keywords and phrases online. When we think of SEO, we tend to focus on positioning our website at the top of Google’s […]

Read More →

Before we go into what ‘Toxic Backlinks’ actually are and why they are damaging to your website, brand, credibility and reputation, lets briefly cover what a legitimate ‘white hat’ backlink is…(‘white hat’ is the term used for Google approved SEO best practice and comes with a fairly high level of confidence that you will never […]

Read More →

You for sure must have noticed those “near me” queries that pop up on your mobile device when you conduct a search. That’s no accident. In their eternal search to deliver the best results, the Google brain trust realized that a huge swathe of the population is in the process of leaving the house, or […]

Read More →