In this digitalized world, many small businesses are paying careful attention to social media marketing. Be it Instagram, LinkedIn, Twitter or any other networking platforms. Moreover, small businesses have a limited budget to spend on advertising. This is where social media plays a major part and allure business entrepreneurs. According to a recent survey, 97% […]

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Google’s top priority remains providing its users with a positive experience to inspire them to come back to the site on a regular basis. They recognize, however, that a key part of making this vision successful means providing at least some tools and guidance for webmasters so they can meet the standards Google prioritizes. The […]

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If you’ve are following the latest SEO best practices, you might’ve heard a lot of talk about what’s being called “searcher intent”, which refers to the original intention of the person that’s searching keywords and phrases online. When we think of SEO, we tend to focus on positioning our website at the top of Google’s […]

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You for sure must have noticed those “near me” queries that pop up on your mobile device when you conduct a search. That’s no accident. In their eternal search to deliver the best results, the Google brain trust realized that a huge swathe of the population is in the process of leaving the house, or […]

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Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. Google Ads is a paid advertising platform that falls under a marketing […]

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