Impact of Covid-19 on Business and How to overcome?
COVID-19 has hit almost 150+ countries affecting the health, lives, and their economies. The lockdown has been imposed across most of the countries to stop the spread of the coronavirus. With most of the commercial places being closed, the companies are getting their work done by providing their employees with Work From Home options. WFH is allowing the employees to complete the work.
Let’s talk about the impact of COVID-19 on Businesses.
According to a study, 23% of the businesses have not been much affected by the COVID-19 restrictions. Most of them are essential services and goods providers. Since the functions, operations, and outputs of other companies have been severely affected, the current situation does not provide them with adequate incomes. This is the reason, such companies are choosing to make a temporary pause and come back after the lockdown is lifted.
Will the temporary shut-down affect my business and brand reputation?
Of course, yes! The temporary shutdown will surely cause a reduction in your brand reputation and your audience reach. Even during the lockdown, most of the companies are continuing their marketing processes with appropriate reductions in the budget. This will allow them to top the charts by reaching the maximum number of audiences with lesser competition in the market.
What should I do to stay in the game?
According to stats, there has been an increase of around 44% of users on the internet. People staying at home are preferring digital means to get entertained and pass their time. This led to an increase in the number of social media and other digital platform users.
You can utilize this opportunity to improve your brand recognition through digital marketing services. Since most of the people lack the understanding behind implementing successful digital marketing campaigns and think it to be rocket science. The following tips will guide you to promote your brand and products through digital platforms effectively:
Begin with a website
The website has been underestimated for a long time but today it has become the point through which you can explain your product, brand, and services to the users online. A good website not only provides information about your business but also provides appropriate support to them.
Tip: Choose a digital marketing agency that provides website designing and development services to get an SEO optimized and user-friendly website.
Be active on social media
Social media is the humongous network that connects people all over the world. Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, etc., are some of the major social media platforms used by almost 60% of the total population in the world. Having an account at these platforms helps you connect with the people and promote your products and services.
Keep the content convincing and trendy
Content plays an important role in digital marketing. An ideal content strategy should provide appropriate information and should revolve around your brand and services without pushing the same point. The content involved in the digital marketing process can be in the form of image, video, or text. This is the only thing that allows you to catch the audience’s eye and make you stand apart from the rest of your competitors. Also, this helps you appear in the search results performed on social media platforms.
Pro tip: Including tags and hashtags in the content helps you easily appear in the search results on social media platforms.
Choose the pro
If you want to have great results with your digital marketing campaigns, the way is to partner with the pro digital marketing agency. As they hold extensive expertise in the field, they know how to crack the nut. Also, the content and marketing strategies will be full of creativity, innovation, and suit your brand.