Google’s mission to direct web users to high quality informative online content has been highlighted by an algorithm update which has seen a range of websites and e-commerce sites demoted in search page rankings, often seriously. This development has taken many businesses by surprise and there is confusion about how this algorithm works and how […]
Read More →If you’ve are following the latest SEO best practices, you might’ve heard a lot of talk about what’s being called “searcher intent”, which refers to the original intention of the person that’s searching keywords and phrases online. When we think of SEO, we tend to focus on positioning our website at the top of Google’s […]
Read More →Before we go into what ‘Toxic Backlinks’ actually are and why they are damaging to your website, brand, credibility and reputation, lets briefly cover what a legitimate ‘white hat’ backlink is…(‘white hat’ is the term used for Google approved SEO best practice and comes with a fairly high level of confidence that you will never […]
Read More →You for sure must have noticed those “near me” queries that pop up on your mobile device when you conduct a search. That’s no accident. In their eternal search to deliver the best results, the Google brain trust realized that a huge swathe of the population is in the process of leaving the house, or […]
Read More →Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. Google Ads is a paid advertising platform that falls under a marketing […]
Read More →Digital marketing is a powerful tool, can contribute powerfully to your online presence, and positively impact your bottom line. Everything you do to build your digital presence counts toward your brand name getting known. When you are known by your target audience, it will start affecting your bottom line. And one of the most effective ways […]
Read More →What is Technical SEO?? Technical seo refers to the process of optimizing a website for crawling and indexing. It can be further defined as optimizing a website such that search engines can crawl, interpret and index effectively. In other terms “Technical SEO” makes a website crawler friendly. Search engines have their own way of interpreting […]
Read More →With almost 80% of search queries coming from mobile platforms, Google has been implementing new ways to make the mobile search experience more streamlined and convenient for its users. One of the most drastic moves to facilitate this was the introduction of Accelerated Mobile Pages (AMP). AMP, short for Accelerated Mobile Pages, is an open-source […]
Read More →In November 2010, Matt Cutts announced at PubCon that they had over 200 Google ranking factors, with each having fifty or more variations. Of those 200, here in this blog, I present to you three most important Google ranking factors. 1) Content If you want to know how to improve your Google search rankings, content […]
Read More →One would have to be blind not to see that social media networks have been some of the most successful performers on the Internet in the last few years. Social media has grabbed a major place in the industry, and it is of utmost importance to create a buzz on social media to mark your […]
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