The term responsive web design itself speaks what it means, to someone, it means just as web design, but in the broad term, it means a design that explains the set of characteristics and functional traits of the website.
With an ever growing range of devices connecting to the internet and a variety of screen sizes and form factors such as mobile, tablet, note, laptop and desktop, the pressure grown even more and intention to create more websites that function accordingly to the format and well and look elegant with respect to the device they’re being viewed on.
In the past, most of the websites have been developed based on fixed layouts with a common screen width of 1024px. Later, when it doesn’t mend well with mobile devices, developers invented two methods to deal with this issue – two separate properties one for mobile devices and one for desktops. However, this increased the cost of development and maintenance and doesn’t fit well with the devices that lie between the mobile and desktop such as iPad.
That is when the hero of the play Responsive Design came into existence. This is a method that developers took into the act. This adapts the layout of a site to enable on all the devices, from small, medium to large devices with the same base code and content of the website without any separate properties. This needs only little code base changes with respect to the device.
Here are the few reasons how and why responsive design websites can help business
It provides the stress-less User Experience
Any customer would reach to the websites for any particular information. Getting the right information to the right people in the right format is the challenge of every design. Any website needs to reflect the ability to understand the audience’s pain points, deliver the right content based on that pain, and present it in a way that minimizes the barriers for readers.
Good for search engine optimization profits
SEO is a method utilized by most of the companies to reinforce themselves in Google’s search page rankings. The closer a business is on the top, the better the chance potential customers will find them. Google gives preference to websites that are mobile-friendly. In a blend with other SEO factors, responsiveness can help give you a massive rise in search engine results.
Using separate Mobile version is a big NO for SEO
Google only prefers a single version of a website; attracting more traffic via Search Engines Algorithms is quite easy because Google prefers only one version of a website. It looks dumb when a user is browsing a mobile version on an iPhone, that mobile link either doesn’t work or else it takes up about a third of my screen and is unreadable.
Ease of Management
Many of the businesses might not find time to update or revamp the website and they may not afford much to write separate code for the devices often. Responsiveness takes this stress out of managing a business website.
Maintaining a single website is easy and increase ROI
Managing a single website is quite easier than maintaining two or more. This automatically reduces the cost of maintenance and management which in turn leads to increase in ROI.
Every website regardless of the site’s goals or the audience that it serves will gain from a display that works exceptionally across different display sizes and on diverse devices. By making sure that responsive web design is a feature that you make a priority on all website projects, having a responsive website can save businesses a lot of money, maintenance, time and additionally help them to transform and retain more clients inside the run.